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VEZZER®, the plant-based sparkling protein drink from Thailand, has been selected for the screening committee round of the 7 Innovation Awards 2027 (สุดยอดนวัตกรรม 7 Innovation Awards 2027). VEZZER® was entered in the competition under the project title “VEZZER เครื่องดื่มอัดแก๊สเร่งการเผาผลาญ”. This selection is an important milestone for VEZZER® as we continue our mission to make healthy drinks that people genuinely enjoy. About the 7 Innovation Awards The 7 Innovation Awar

A Thai health-food brand reached a national television audience on 10 September, as the CEO and Founder of Muscle Chef (Thailand) Co., Ltd. appeared on Channel 3’s respected business programme “Puean Khu Kith” (เพื่อนคู่คิด). The episode featured Tanawachara Noosang, who shared the story behind MuscleChef, the thinking that shaped the brand, and the company’s work to create healthier snack options for people with modern, active lifestyles. For MuscleChef, the appearance marke

MuscleChef recently appeared on WIN WIN WAR Thailand Season 7, a popular television program that shines a light on businesses creating positive change through sustainable and health-conscious products. This opportunity allowed MuscleChef to share its mission of offering healthier, high-protein snack options designed for today’s health-aware consumers. Tanawachara Noosang, the Founder and CEO of MuscleChef (Thailand) Co., Ltd., took center stage to present the brand’s story an

MuscleChef (Thailand) Co., Ltd. recently earned a prestigious spot as the representative of Southern Thailand in Nilmangkorn THE REALITY Season 3, a national innovation entrepreneurship program hosted by the National Innovation Agency (NIA), Thailand. This opportunity allowed MuscleChef to showcase its business, innovation, and vision on a national platform, reaching a broader audience while gaining valuable insights from experienced entrepreneurs and mentors. This blog post

Starting a business often begins with a spark of passion and a clear vision. For Tanawachara Noosang, that spark came from his deep commitment to fitness and wellness. Over more than a decade, he transformed his career from a fitness trainer to a successful entrepreneur, building a brand that serves health-conscious consumers with innovative, high-protein products. His story offers valuable lessons for anyone interested in turning passion into a thriving business. Nilmangkorn

VEZZER® has reached a significant milestone by advancing to the Top 30 teams in the Healthylicious Pitching Program 2026, organized by CP Group. This achievement highlights VEZZER®’s potential to transform the functional beverage market with its unique Sparkling Protein Drink. The product combines the refreshing qualities of carbonation with plant-based protein and functional nutrition, offering a healthier alternative for consumers seeking both taste and wellness benefits. V

MuscleChef (Thailand) Co., Ltd. has reached an important milestone by advancing to the interview stage of K-Scouter 2026 – The Innovators Track. This government-supported startup acceleration program in South Korea offers a unique platform for international startups aiming to enter and expand in the Korean market. For MuscleChef, this achievement marks a significant step in its journey to bring functional food innovations to a new audience. MuscleChef's VEZZER sparkling prote

Getting enough protein every day can be a challenge, especially for people with busy schedules or those who dislike traditional protein shakes. VEZZER® offers a fresh approach by combining the benefits of protein with the refreshing qualities of a sparkling drink. This new beverage makes it easier and more enjoyable to meet your protein needs without compromising on taste or convenience. VEZZER® sparkling protein drink can What Makes VEZZER® Different from Other Protein Drink

Snacking often gets a bad reputation for being unhealthy and calorie-packed. Yet, for many people—whether fitness enthusiasts, busy professionals, or anyone aiming for better nutrition—finding snacks that satisfy hunger without compromising health can be a challenge. MuscleChef® offers a fresh solution with its range of high-protein, low-calorie snacks designed to support a healthier lifestyle without sacrificing flavor. MuscleChef Chicken Whole Grain Chips showcasing seasoni

VEZZER® is reshaping the way health-conscious consumers and fitness enthusiasts enjoy protein drinks. This sparkling vegan protein beverage, developed in Thailand by Muscle Chef (Thailand) Co., Ltd. alongside the Food Innovation and Research Institute (FIRIn) and Health Iconic Limited Partnership, offers a fresh take on functional drinks. Combining plant-based protein with carbonation and active ingredients, VEZZER® delivers a unique experience that supports an active lifesty

MuscleChef (Thailand) Co., Ltd. made a strong impression at THAIFEX–ANUGA ASIA 2026, Asia’s largest food and beverage trade exhibition. Held from 26 to 30 May 2026 at IMPACT Muang Thong Thani in Bangkok, the event provided a platform for MuscleChef to showcase its commitment to healthy, high-protein products. Visitors had the opportunity to explore new and exciting offerings designed to meet the needs of health-conscious consumers. MuscleChef booth showcasing healthy snacks a

Thailand’s startup ecosystem is buzzing with energy! The government and various innovation organizations are pouring resources into the next generation of entrepreneurs. One standout initiative is the TED Youth Startup – IGNITE Forum 2026, organized by the Technology and Innovation-Based Enterprise Development Fund (TED Fund). This event kicks off the TED Fund Road Show in Southern Thailand, hosted at Walailak University in Nakhon Si Thammarat. The program aims to identify an

Snacking doesn’t have to be a guilty pleasure. In fact, it can be a smart, tasty way to fuel your day! If you’re living in Thailand and looking for convenient ways to keep your snack game strong and healthy, you’re in the right place. I’ve explored some of the best nutritious snack delivery options that make it easy to munch on wholesome treats without leaving your home. Ready to discover how to snack smarter? Let’s dive in! Why Choose Nutritious Snack Delivery in Thailand?

The future of business depends on fresh ideas and bold entrepreneurs ready to turn concepts into reality. At the recent EC.B.A Pitching event organized by the Faculty of Economics and Business Administration at Thaksin University, students stepped forward with innovative ideas at the idea stage. Among the distinguished guests was Mr. Tanawachara Noosang, CEO and Founder of Muscle Chef (Thailand) Co., Ltd. and Muscle Chef (Hong Kong) Limited. His role as a pitching judge broug

On January 9, 2026, Mr. Tanawachara Noosang, CEO and Founder of Muscle Chef (Thailand) Co., Ltd. and Muscle Chef (Hong Kong) Limited, shared valuable insights on innovation-driven business development at the Regional Innovation Roadshow held in Krabi, Southern Thailand. The event, themed “Unlocking the Andaman Gateway to Innovation Driving Sustainable Southern Growth,” brought together SMEs, startups, researchers, and entrepreneurs focused on innovation to discuss ways to sup

Snacking smart is a game-changer when it comes to staying energized and healthy. I’m always on the lookout for snacks that not only taste great but also pack a protein punch. Whether you’re juggling work, workouts, or just life in general, having the right snacks can keep you on track without feeling like a chore. Ready to dive into some tasty protein snack ideas that are both delicious and nutritious? Let’s get started! Why Choose Tasty Protein Snack Ideas? Protein is the bu

Snacking doesn’t have to be a guilty pleasure. In fact, it can be your secret weapon for staying energized and on track with your health goals. I’m talking about snacks packed with protein that taste amazing and keep you full longer. Whether you’re rushing between meetings, hitting the gym, or just need a quick pick-me-up, having the right snacks on hand makes all the difference. Let’s dive into some tasty, practical ideas that will keep your body fueled and your taste buds h

For people who exercise regularly, nutrition plays a critical role in performance, recovery, and consistency. While main meals provide the foundation, snacks—especially protein snacks—often determine how well the body is supported throughout the day. Protein snacks are no longer just for athletes. They have become an essential part of an active lifestyle, helping individuals stay energized, recover faster, and maintain healthy eating habits. Why Protein Matters for People Who

Snacking has become a part of everyday life. Whether it’s between meetings, after workouts, or during long days, snacks play a major role in our energy levels and eating habits. However, not all snacks are created equal. Many popular options are high in sugar, refined carbohydrates, and empty calories. That’s why healthy snacks and high-protein snacks are gaining attention among health-conscious consumers who want convenience without compromising nutrition. What Makes a Snac

Eating well every day can feel impossible when life gets busy. Between work, family, and other commitments, finding time to plan, shop, and cook nutritious meals often falls to the bottom of the list. This struggle leads many people to rely on fast food, skip meals, or choose highly processed options that don’t support their health goals. Ready-to-eat healthy meals offer a practical solution that saves time without sacrificing nutrition. The Real Challenge Is Time, Not Knowle