MuscleChef Unveils Innovative Snack and Drink Products at THAIFEX ANUGA ASIA 2026
MuscleChef (Thailand) Co., Ltd. made a strong impression at THAIFEX–ANUGA ASIA 2026, Asia’s largest food and beverage trade exhibition. Held from 26 to 30 May 2026 at IMPACT Muang Thong Thani in Bangkok, the event provided a platform for MuscleChef to showcase its commitment to healthy, high-protein products. Visitors had the opportunity to explore new and exciting offerings designed to meet the needs of health-conscious consumers.
MuscleChef’s Flagship Product: Chicken Whole Grain Chips
MuscleChef introduced visitors to its flagship product, the MuscleChef Chicken Whole Grain Chips. These chips stand out as a high-protein snack made primarily from chicken breast combined with whole grain ingredients. This combination offers a convenient and nutritious alternative to traditional snacks, appealing to those who want to maintain a healthy diet without sacrificing flavor or convenience.
The chips have gained traction among fitness enthusiasts and busy professionals who need a quick source of protein on the go. The product’s success lies in its balance of taste, texture, and nutritional value. By using real chicken breast, MuscleChef ensures a high protein content, while the whole grains add fiber and essential nutrients.
Key Features of Chicken Whole Grain Chips
High protein content from lean chicken breast
Whole grain ingredients for added fiber and nutrition
Convenient packaging for on-the-go snacking
Suitable for health-conscious consumers and athletes
This product reflects MuscleChef’s dedication to creating snacks that support a balanced lifestyle without compromising on taste.
Launch of VEZZER® Sparkling Protein Drink
One of the highlights of the exhibition was the official launch of VEZZER® Sparkling Protein Drink, Thailand’s first sparkling vegan protein beverage. This drink combines plant-based protein with refreshing carbonation and functional ingredients, offering a unique option for consumers seeking healthier and more diverse beverage choices.
VEZZER was developed through a collaboration between MuscleChef (Thailand) Co., Ltd., the Food Innovation and Research Institute (FIRIn), and Health Iconic Limited Partnership. The project began in 2023 and involved extensive research and product development to ensure the drink met high standards for taste, nutrition, and functionality.
What Makes VEZZER® Stand Out
Plant-based protein source suitable for vegans and vegetarians
Sparkling and refreshing texture that appeals to modern tastes
Functional ingredients that support health and wellness
Developed through rigorous research and innovation
VEZZER offers a fresh alternative to traditional protein drinks, combining the benefits of plant protein with the enjoyable experience of a sparkling beverage.
Positive Reception and Global Interest
Throughout the exhibition, MuscleChef and VEZZER attracted significant attention from visitors, distributors, retailers, and international buyers. The booth welcomed guests from various countries who sampled the products and provided valuable feedback. This response highlights the growing demand for nutritious, convenient snacks and drinks that fit into active lifestyles.
MuscleChef’s presence at THAIFEX–ANUGA ASIA 2026 demonstrated the company’s ability to innovate and meet evolving consumer preferences. The positive feedback confirmed that both the Chicken Whole Grain Chips and VEZZER Sparkling Protein Drink resonate well with a broad audience.
Commitment to Healthier Living
MuscleChef’s participation in this major trade event reflects its ongoing mission to develop products that promote healthier living. By focusing on high-protein, nutrient-rich snacks and beverages, the company supports consumers who want to make better food choices without sacrificing convenience or enjoyment.
The launch of VEZZER and the continued success of the Chicken Whole Grain Chips show MuscleChef’s dedication to expanding its product range with options that cater to diverse dietary needs and preferences.
What’s Next for MuscleChef
MuscleChef plans to build on the momentum gained at THAIFEX–ANUGA ASIA 2026 by expanding distribution channels and increasing product availability both in Thailand and internationally. The company aims to continue innovating and introducing new products that align with health trends and consumer demands.
Visitors and partners who connected with MuscleChef at the event can expect ongoing updates and new launches as the company grows its portfolio of healthy snacks and drinks.
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